Roksolana and Spartak shopping malls in Lviv have become platforms for charity and community initiatives. About. writes the Economic News Agency.
In his blog CEO Roksolana Pirtko notes that since the beginning of the full-scale war, their role has gone beyond commerce.
"We want shopping malls to be more than just a place to shop. It is an environment where the culture of memory is combined with the culture of action," writes Roksolana Pyrtko.
One example is the Memory Table initiative, established in the Roksolana shopping mall. According to the CEO, hundreds of visitors see this space every day: "People can stop for a minute to remember those who gave their lives for Ukraine. This is not just a symbolic gesture, but a way to make memory a part of our everyday life."
The blog also states that part of Roksolana and Spartak's marketing costs are allocated to social and volunteer projects. According to Roksolana Pirtko, in wartime, businesses measure their effectiveness not only by profit but also by how much they help society.
Reference.: Roksolana shopping mall was opened in Lviv in 2011 and is located in the city centre. Spartak has been operating since 2016, combining retail space and sports and entertainment infrastructure. Both centres are actively involved in charity events and support of social initiatives.
