In modern shopping malls, sport is increasingly no longer a "non-core investment". About this the newspaper writes Expert.in.ua.
How to. notes Roksolana Pyrtko, manager of Roksolana shopping mall and Spartak shopping centre in Lviv, says that the sports component not only creates a positive image, but also provides stability and long-term value to the business.
In his blog Roksolana Pyrtko emphasises that if you look at sports not through short-term profitability indicators, but in a broader perspective, it becomes a separate development mechanism. Visitors to sports clubs come two or three times a week, bring their children, use other services and create a steady, predictable traffic. This regularity and predictability form the basis for a stable business.
"Sports creates a constant rhythm of life in a shopping mall. Such traffic is stable, predictable and of high quality, as it is an active, socially engaged audience with an above-average income," she notes in her blog.
According to Roksolana Pirtko, the sports infrastructure works as an "anchor" for related tenants - coffee shops, beauty salons, pharmacies and health food stores. After training, customers use other services of the mall, creating a "chain activity" effect. Such spaces become profitable not only for owners, but also for partners and brands looking for a stable audience.
In addition to the economic effect, sport builds reputational stability. A shopping mall with a clear sports identity is associated with activity, trust and quality of life. This helps build long-term relationships with visitors and strengthens the brand's position even in times of market fluctuations.
"The sports component can be a strategic resource rather than a costly element. It generates stable traffic, builds community trust, creates partnerships and increases the reputational value of the business." concludes Roksolana Pirtko.
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